Author Archives: Thomas R. Ward

About Thomas R. Ward

Fisherman, Producer, Powerful Multitasker, Social Media Guru, Lard Face. I yell at inanimate objects.

Using Reviews and Testimonials to Build on Customer Links

Every business greatly values the concept of customer feedback. Much of such feedback is normally provided in the form of reviews and testimonials. Reviews play a major role in ensuring that a particular web page and business gets a buzz of activity and visitation. Reviews are also critical as they tend to influence the flow of customers towards the particular business of interest. When a review is written, technically, it indicates to search-engines on the particular page’s rank regarding fame and thus gets the page a higher likelihood of being easily accessible. For such testimonials to be effective, they rely upon the use of certain keywords. High-ranking keywords generally boost the page’s search-engine rating.

Also, testimonials add credibility to a business or a brand. When provided, the testimonials go a long way to influence the decision-making phase of shoppers. Undecided customers and web shoppers can have their preference over a certain brand influenced by the reading of reviews provided concerning a particular product. Mentioning positive aspects about a product or a company is a suitable way of exposing the company or product to the market.

Generating more testimonials and reviews

Getting more reviews and testimonials is every business’ dream. The process can, however, pose challenges, especially if the business does not understand how to get the reviews. There are some processes through which a business can get testimonials.

  • Referral programs

Referrals are a great way of creating a buzz for business or products. They work by giving customers incentives for telling others about particular products or services rendered by the business. Such incentives can come in the form of a token for every customer visiting the business courtesy of testimonials provided by a previous customer.

  • Discounts

With the modern technology age, discounts can be marketed as an effective way of generating interest for customers out there. Emailing potential customers discount codes for every review they provide generates their interest to shop more and review more of the company’s products and services.

  • Post-purchasing processes

Companies must also endeavor to go beyond the normal process of marketing and selling their products to customers. They can also target some post-purchasing activities for customers who are willing to provide reviews. For instance, the activities can include offering follow-ups on the usability of the product or slightly extending the product warranty.

  • Signing a release form

Release forms can also provide an opportunity for a business to use customer reviews as a marketing tool. Sampling the best of such reviews and having them included in the marketing plan of the company is an effective way of creating interest to new customers.

In conclusion, reviews and testimonials are effective tools for building the trust of a product or service in the market. They affirm the credibility of a company to other customers who may be undecided. The organic content provided by the reviews can also be used as a marketing tool for new customers by marketing companiES in Indianapolis.

 

Voice Search Optimization: The Future Of Voice Search

Voice Search Optimization came out in 2011. The first couple of years found voice search optimization to be more a nuisance with outrageous answers to our inquiries. Voice search optimization in 2018 has evolved into a modern, usable way to communicate with our wireless devices.

Currently, there are many voice-activated software utilities on the market. Voice search is now a favorite way to search for data on people’s smartphones.

Advantages Of Voice Commands

Why do users now use voice commands for search? The most significant reason users use voice command is speed; with the user’s wireless devices, users can accomplish tasks much faster. Multitasking is also much easier to achieve with voice search optimization. Answers and data are available instantly with this new technology. Daily routine tasks which before voice commands took much longer, makes everyday tasks manageable.

Most people can speak faster than they can type. Also, no worries about the misspelling of words and receiving erroneous data.

Search Engine Optimization

Now voice search optimization is a viable tool used by small and large companies. With hands-free becoming law in significant towns, people used voice search when operating a vehicle for directions, gas stations, restaurants, to name a few.

With SEO progressing, business and their customers use SEO to obtain data about sales, business deals, and customer support. Search Engine Optimization gives business the upper hand by giving the company new ways to become more competitive.

Search Engine Optimization Tools

Search Engine Optimization tools are software designed to speed up your search process. Just type in a root keyword, and instantly the user will receive a map with a list of keywords. AmazoN SEO software also features tools giving its users a list of information when voice optimization asks a question.

Structure Development

Now SEO tools can deeply go into your site structure and content by researching from the various divisions of your business. This tool gives your business access to information that would take days for your business team to organize, examine, and compile the data.

Structured Data Optimization software can identify products, places, people, organizations, events, recipes, reviews, and other data for your site. How does this software tool work? The primary goal is to give your business a boost in voice search by merely showing the significance of your data for specified inquiries.

Today Mobile Friendly Means Voice Friendly

More and more today people are using voice search as their primary way to input their inquiries. Improving your website speed is a significant factor. Enhancing your site speed in response to your customer’s voice commands today is not essential, it is imperative for your company’s growth and profits.

How can your business benefit with structured data? Your website information enables your content to prioritized and consumed in smartphone data inquiries.

Optimization of your site’s information will create data that will intercept inquiries with location-based answers. More mobile phone’s users use voice search to find location, hours of operation, and selection of items in their voice searches.

Summary

Voice Search Recognition has only been in existence for about seven years. Technology improvements have risen voice search to about 95% of mobile phone users. Having these software SEO tools is not just a thought, it is essential to the continued growth and profits of your business.