Every business greatly values the concept of customer feedback. Much of such feedback is normally provided in the form of reviews and testimonials. Reviews play a major role in ensuring that a particular web page and business gets a buzz of activity and visitation. Reviews are also critical as they tend to influence the flow of customers towards the particular business of interest. When a review is written, technically, it indicates to search-engines on the particular page’s rank regarding fame and thus gets the page a higher likelihood of being easily accessible. For such testimonials to be effective, they rely upon the use of certain keywords. High-ranking keywords generally boost the page’s search-engine rating.
Also, testimonials add credibility to a business or a brand. When provided, the testimonials go a long way to influence the decision-making phase of shoppers. Undecided customers and web shoppers can have their preference over a certain brand influenced by the reading of reviews provided concerning a particular product. Mentioning positive aspects about a product or a company is a suitable way of exposing the company or product to the market.
Generating more testimonials and reviews
Getting more reviews and testimonials is every business’ dream. The process can, however, pose challenges, especially if the business does not understand how to get the reviews. There are some processes through which a business can get testimonials.
- Referral programs
Referrals are a great way of creating a buzz for business or products. They work by giving customers incentives for telling others about particular products or services rendered by the business. Such incentives can come in the form of a token for every customer visiting the business courtesy of testimonials provided by a previous customer.
With the modern technology age, discounts can be marketed as an effective way of generating interest for customers out there. Emailing potential customers discount codes for every review they provide generates their interest to shop more and review more of the company’s products and services.
- Post-purchasing processes
Companies must also endeavor to go beyond the normal process of marketing and selling their products to customers. They can also target some post-purchasing activities for customers who are willing to provide reviews. For instance, the activities can include offering follow-ups on the usability of the product or slightly extending the product warranty.
- Signing a release form
Release forms can also provide an opportunity for a business to use customer reviews as a marketing tool. Sampling the best of such reviews and having them included in the marketing plan of the company is an effective way of creating interest to new customers.
In conclusion, reviews and testimonials are effective tools for building the trust of a product or service in the market. They affirm the credibility of a company to other customers who may be undecided. The organic content provided by the reviews can also be used as a SEO tool for new customers.